Being International (previous page)
About
the book: “Glocal” Working – Living and working across the
world with cultural intelligence
First
some background about the book.
The
book “Glocal” Working is a collection of papers and is divided
into two sections
Paradigms and
Models
Experiences and
Best practices
with
contributions from 25 authors on the subject.
For more information: "Glocal" working or FrancoAngeli.
With
permission from the editor, here is an overview of its scope and
contents.
INTRODUCTION
“Glocal”
working: a short introduction©
Barbara Bertagni, Michele La
Rosa and Fernando Salvetti
To live and work in our “glocal”
(global & local) world, we have to be innovative as “outsiders”
able to see the same things in many different ways. Being an
“outsider” is both a challenge and a competitive advantage. If we
see and think differently about a business need, a problem, or a
market’s niche, we have a good chance of coming up with an
out-of-the-box approach - one that’s original, unique and
competitive. So we need some cross-cultural intelligence.
Cultural intelligence is the
ability to bridge and benefit from the cultural complexity of people
with different nationalities, professional backgrounds and fields,
personalities and organizational cultures. Cultural intelligence
combines the emotional, cognitive and practical dimensions of
cross-cultural encounters and ensures more effective and fulfilling
cross-cultural collaboration. Cultural intelligence means being
skilled and flexible about understanding a culture, learning more
about it from ongoing interactions with it and gradually reshaping
your thinking to be more sympathetic to the culture and your behavior
to be more skilled and appropriate when interacting with others from
the culture.
Today cultural intelligence is a
big challenge; the cognitive paradigms, the relational schemas and
the value systems among cultures have been shown to vary
significantly, not only among different countries, but also among
professional people working in the same corporation. For instance,
people from different cultural backgrounds are likely to have
different attitudes towards hierarchy, ambiguity, achievement
orientation, time and working with others.
Do we know how to understand the
implicit, basic assumptions that guide people’s behavior in
different areas of our world? Do we know how to interpret the
explicit norms and values that guide a foreign society? Starting with
these questions, or with similar ones, we may draw up a scheme useful
in understanding a new business context and, at the same time,
develop our own cognitive maps - intellectual flexibility,
creativity, ability to innovate – in the “glocal” world. We
must learn to be like Proteus – flexible enough to adapt with
knowledge and sensitivity to each new cultural situation that we
face.
We
are all becoming “glocal” people and everyone can learn to be
more culturally intelligent.
©
Extracted by permission of the editor.
CONTENTS
“Glocal”
working: a short introduction,
Barbara
Bertagni, Michele La Rosa and Fernando Salvetti
First
Part – Paradigms and Models
Think
locally, act globally: cultural constraints in personnel management,
Geert Hofstede
Three
cultures of management: the key to organizational learning, Edgar
Schein
The
cultural metaphoric method: description, analysis and critique,
Martin
Gannon
Cultural
intelligence: a concept for bridging and benefiting from cultural
differences,
Elisabeth
Plum
Cultural
codes: birth of a notion,
Clotaire Rapaille
What
is cultural intelligence?,
Brooks
Peterson
Anthropology
and epistemology for “glocal” managers: understanding the worlds
in which we live and work,
Barbara
Bertagni and Fernando Salvetti
Second
Part – Experiences and Best practices
On
being international: reflections on living an international life:
with observations and suggestions,
Mark
Louis Uhrich
France
- US comparisons: some comparisons between France and the United
States,
Mark
Louis Uhrich
Skills
for global business: cultural intelligence & business
development,
Fernando Salvetti
“Glocalizing”
visual communication in organizations: when and how to adapt visual
communication to local standards,
Sabrina
Bresciani and
Martin
Eppler
Generation
Y and “glocal” working,
Lorenzo Cantoni, Emanuele Rapetti and Stefano Tadini
Drumstorming
music: a percussion and training experience based method,
Vittorio
Simonelli
What
instruments and practices for the management of a multicultural
staff?,
Helena
Karjalainen
Cross-cultural
coaching,
Barbara
Köhne
Be
innovative and learn how to learn! Cultural intelligence to a better
learning, Fernando
Salvetti
Knowledge
sharing + Networking = Product’s Innovation (x 2… x 3… ∞),
Fernando Salvetti
What
is global and what is local? A theoretical discussion around
globalization,
Jean-Sébastien
Guy
Global
/ Local services,
Fernando
Salvetti
Managing
in Asia: conflict, incomprehension, or successful relations? The
difficulties encountered by Western expatriate managers in Asia,
Pascale
Reinhardt
Living
“glocally” with literacy success in the US Midwest, Loukia
Sarroub
Glamour
and honor: going online and reading in West African culture,
Wendy
Griswold, Erin
Metz McDonnell and Terence Emmett McDonnell
Wal-Mart:
a glocalized company,
David Towers
Next: My Contribution: "On Being International"